Effective communication: when "jargon" is an obstacle

The word "jargon" /ˈdʒɑːɡən/ comes from Old French jargon, originally used to refer to "incomprehensible language" or "babbling," similar to the chirping of birds. The root may be linked to garg- or gargouiller (to babble). In the Middle Ages, jargon described the obscure language of specific groups, such as guilds or criminals. By the 14th century, the term was adopted in English to refer to technical or difficult-to-understand language.

Today, jargon refers to sector-specific or specialized language, often neutral but sometimes perceived negatively if it creates barriers to understanding. In the professional world, jargon is everywhere. Terms like KPI, synergy, or machine learning seem essential for those working in certain fields. However, while these keywords can simplify communication among experts, they risk creating barriers when addressing a wider audience.

When Jargon Becomes a Problem

Unintentional Exclusivity: Overuse of jargon can make colleagues, clients, or stakeholders feel excluded if they are not familiar with the technical language.

Confusion: Words that seem clear to an expert may be ambiguous or incomprehensible to others. For example, what does "optimize ROI" really mean for someone not working in finance?

Loss of Connection: Overly technical language distracts from the main message, making communication less effective and harder to remember.

How to Use Jargon Effectively

Know your audience: Before speaking or writing, consider who is listening. If the audience is not made up of experts, avoid technical language or clearly explain the terms you use.

Explain the terms: If you must use jargon, add a brief explanation. For example: "KPIs, or Key Performance Indicators, are metrics that track the success of a project."

Simplify without losing precision: There’s no need to lose complexity, but translating it into accessible language can make all the difference in conveying the message.

When Jargon Is Useful

In technical contexts or among experts, jargon speeds up communication and ensures precision. However, its use should remain functional, avoiding becoming a shortcut that hinders understanding.

Conclusion

Effective communication is based on clarity, inclusivity, and adaptability. Jargon, when used consciously, can be a useful tool, but it’s essential not to forget the importance of delivering the message to the recipient in a language everyone can understand.

Talk to your audience, not over them.